The term “economy” can be found everywhere. This is a rough conclusion, based on encyclopaedia explanations for the overall category “economy”. Attempts to explain the economy describe it as an extensive phenomenon that affects the entire human world. Take people’s professional and private everyday life for example. General economic conditions and their value are considered as a basic requirement of our individual and collective self-worth. Furthermore, economic experts argue endlessly over the best solutions. They do this with the help of language and we citizens receive the results of their discussions also via language. The term, as well as the phenomenon; ECONOMY continues to elude a clear definition. Usually, the different operational divisions manage to agree on matters such as the following: All processes which are concerned with the production, allocation and consumption of goods. Beyond question is the fact that the consequences of economic actions surround us day in, day out.
Thus, communication surrounding the ECONOMY is omnipresent in everyday practice, as well as in business economics. Its thematic structure allows a variety of aspects to be investigated, as the following terms from a number of controversial, as well as relevant terms show: GLOBALISATION, COMPETITION, COMPETTETIVENESS, PRICE, TAX, MONEY, VALUE, SALES, MARKET, LABOUR, INTEREST, PROCEEDS, YIELD, SHARE, SHAREHOLDER VALUE, STAKEHOLDER VALUE, WAGES, SALARY, PROFITABILITY, and many more. The broad field of economy-related terms is characterised by the phenomenon that the designated facts become real and vivid primarily because they are constituted and conceptualised linguistically. The process of putting economic facts into words and communication become paramount for the constitution of economics.
The relevance of communicative processes, the relevance of linguistic transparency and of semantic definitions are of increasing importance at the present time. Internal and external business communication or the current discussion on good corporate governance, that companies listed on the stock market are aiming for and that they try to mediate, are only two examples of this. It is a long known fact for companies that economic processes cannot be reduced to goods, sale-, procurement- and labour markets alone, but that, the linguistic constitution and the mediation of facts are inherent and inevitable conditions of economy. Without this linguistic constitution and mediation, economic phenomena cannot be fully understood. Thus, the research network’s project focuses primarily on analysing central routines of communication in the business economics in its current expression and in its historical development. Furthermore the concept’s networking, its constitutive function and dependence on the respective system-based interpretation patterns (the economic system, economic politics) will be evaluated.